Today I received an email from Microsoft regarding a new service that is in BETA testing called Brandify. For those with small businesses that are still trying to get a strong online presence started and are not quite sure where you stand this service can help to provide some insight. I am aware of other similar services that are at a cost (you can search online for them). For now this service is currently free (there is nothing indicating that this will change though you never know what will happen).
When you first start the start-up wizard the process will ask you for for accounts to log into LinkedIn, Facebook and add search parms for Google. Then it allows you to select relevant entities in those environments. Once everything is selected the process then analyzes those environments checking for other sites that are linked to your page, how many people have "liked" your page, how many friends you have and so forth.
Once the analysis is done it provides a nice dashboard with a "social score" that rates how well your social identity is setup for your business and provides tips on what you can work on to help make things better.
I am still starting out and I have done a lot of things right though I still have a lot of work to help make my on-line identity better.
It is a cool services and I highly recommend playing with it.
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